How does it feel to mass delete a full year's worth of social media content from your account?

So we've officially converted Bakesplaining to Much Much Spectrum. It is going to be a "hangout spot for the ND, autistic and disabled communities." Basically a chill place for spectrum individuals, allies and creators to convene and share memes, original work, discover spectrum work, our work... etc. 

Thought it would be nice to have a place to do all this, that is different from our brand page, where we plan to only post brand-related stuff. Cuz mixing up the two just seemed to give a very different impression about Much Much.  

Anyway... because we don't want to keep on starting new pages, we cleared out Bakesplaining and rebranded it to MM Spectrum.

We didn't realise at first, but over the past 2 years the BS Insta had accumulated a fair number of posts and reels. All in all about 300+ if I'm not mistaken. So we had to delete each of them one-by-one, patiently going through the feed. 

Watching all those reels and posts again reminded me of lockdown '21, of all the time we spent at our Raheja home baking recipes, shooting videos and taking pictures, agonizing over what shot to include in which reel, how to grade which picture, how many iterations to make for each video, etc, etc. Lol. 

And now it's all gone. Shit.

But it's not like we don't have backups for all that content... cuz we'd be idiots not to. But still, taking it off just like that seemed so... strange. Like death, I think... cuz one minute it's all there, the next it's just gone. A blank slate for someone/ something else to come in its place. So impermanent. 

And there were views too, on an average between 5k to 10k views on each reel. Damnit. 

But I'm sure the Spectrum page is going to be even more kickass. Cuz both Aditi and I will have things to contribute to it, as opposed to BS, which was pretty much just her. 

Chalo, excited to see where this goes... 

PS: 3 blog posts for the day, which is a rarity, so I'm out. Plus it's almost 11:11 pm. Also, MJ put up a blog just today about blogging something before it slipped his memory. Doing this kind of in a similar vein... don't want to forget good beginnings :).