About me

Filmmaker. Co-founder @ Much Much Media.

13.8.23

Let the chips on all their shoulders fall where they may

We got featured in The Hindu today! 

Every once in a while something like this happens. Something that reminds you no matter how invisible your work may seem at times, there are people out there watching it. 

That all good work finds an audience. 

We're quite fortunate that way to have a lot going on in our favour. And so, I feel, it falls on us to employ that privilege responsibly and do the right thing. Do it consistently, and do it for the right reasons, and do it in the right manner. 

Some stuff, unfortunately, has not worked out for us as we would have liked it to. Some organizations in this space have outright shown no regard for us or our work. We've supported them, even reached out to a fair few. But they've consciously chosen to ignore us. 

It's okay, honestly. We don't expect everyone to support us anyway. So what if we're all in the same space? That's anyway such a strange reason to have to support someone. 

But sometimes, it gets to us. In small little ways, as an add on, especially when other major things don't work out too. But when the major things work out, these small things don't matter fuck all. 

Like today - we got featured in a cover story in the Hindu. Literally the first page of the supplement carried all our names - papa's, Aditi's and mine. And mine - and our company's - was also part of a blurb, so it must've stood out. A close friend from Bangalore gave us a shoutout on LinkedIn, and his post itself got 100+ likes at last count, and a bunch of love. 

So that's basically all I wanted to say: 

1. All good work finds an audience

2. There's no friggin need to feel bad about anyone who doesn't support you. Their support isn't going to make much of a difference anyway 

3. Make more major things work out. This will take time and lots of consistent effort, but it'll trump everything else. 


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