About me

Filmmaker. Co-founder @ Much Much Media.

20.10.22

The 'difference' market

There is a whole market we're all categorically ignoring. 

Let's call it the 'difference market.' A collective of various small markets. 

This market thrives on doing things differently. 

This market operates with a different set of values. 

A different set of morals. 

They see, perceive, communicate differently. 

Does not mean they do not make sense. 

Just means that the mainstream chooses to interpret it as nonsense. 

The way the mainstream operates is to 'correct' everything in templatized formats. 

'x' condition = 'y' treatment. 'z' behavior = 'a' corrective measure. 

Or create an environment so toxic that whoever doesn't seem compliant is categorically marginalized. 

And that marginalization leads to behaviors and manifestations and presentations that are then sought to be corrected. 

And through it, money made. 

There's business in creating the false illusion of order. 

There's business in the mainstream because the mainstream is rewarded. 

There's isolation in marginalization because difference is penalized. 

In order to make business out of the difference market, 

Difference needs to come out of isolation. 

And be integrated into the mainstream. 

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