About me

Filmmaker. Co-founder @ Much Much Media.

13.1.22

UWM - 4 films on vaccination

It's been a super hectic two weeks, shooting back to back for UWM. 

First two days all across Karjat, the 3rd and 4th day here in Wadala, Kurla and Goregaon, and the last two days across Yeoor, Kalwa and Thane. 

First off, I never thought about just how many tribal villages there are in Karjat. I mean, it's a district that falls smack in between Mumbai and Pune, two of the state's largest cities. And yet there's hordes of tribal people in all these villages, people with very little access and information.

Some context: we're shooting a bunch of factuals to highlight vaccination efforts carried out by brands in some of these areas. The brands include Coca-Cola Foundation, Google India, Federal Bank and HSBC Bank. 

And so our job was mainly to go around talking to people about the vaccination drives and build a narrative that showed how these brands had helped spread awareness and facilitate vaccination efforts across a bunch of areas. 

Spoke to lots of people and did easily over 150 interviews. And we've just begun putting together all the video and audio on the timeline, and it's piecing together well. 

One of the films is supposed to have footage from across India that we're not shooting. That's going to be a challenge, getting the UWM teams to shoot remotely. 

Anyway, more when the films are out :). 

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