Two kinds of people (in the context of entertainment)

The kind that want to get better, and the kind that want to have fun. The former live in the future or past, the latter in the present. 

And largely there's way more people who live in the present than there's people who like to get better at shit. So, give ideas that seem fun. 

They're way easier to sell. 

Getting better while having fun is the easiest to sell. 

Living in the now - mindfulness. The future takes care of itself.

How do you reconcile living in the moment with having a heightened awareness about the future? 

Pitch fun ideas to brands. Educational and for the general betterment of people yes, but ideas that are largely really fun.