Met our director and DP for the shoot, and took them through the concept, the brief and our run order for shoot days. They seem like the kinds who will collaborate well and add layered dimensions to the project.
The brand manager sat and briefed us on the co-founder's vision for the series, which is to highlight the 'giving back' aspect of the community.
The co-founder, when he came for the meeting, said everyone is able to take good shots of motorcycles, showing them as mean machines, but very few are able to connect it back to a sense of community doing things that really change lives.
RE, apparently, has abused the region by doing films around here, but this brand wants to help the locals. It's cool even if the film comes across as a documentary (which, strangely, I thought is what we were there to do anyway).
So anyway, we're sitting over dinner trying to figure out what to make of this brief and how to structure the narrative. I hope our creative leads don't tire themselves out trying to piece together a broken puzzle that has parts missing.
We also visited a local kitchen where we're doing a lunch shoot tomorrow, and the Guza place where half the riders are staying (also where we're shooting the army dinner). Both lovely places, and I hope we're able to do justice to the shots we take over there.
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